Amazing when fashion queens come together right? MAGNUM ice creams is collaborating with Bollywood fashionistas Sussanne Khan, Malaika Arora Khan and Bipasha Basu’s online fashion brand ‘TheLabelLife.com’ this season. The campaign is set to encourage consumers to wear their wild side with the MagnumXTheLabelLife collection.
On speaking about the collaboration, Malaika said: “It’s a pleasure to collaborate with the brand, to create this fierce limited-edition collection! Our collection consists of game-changing silhouettes, bold prints, and deep hues inspired by Magnum’s latest campaign and will truly help women Unleash their Wild Side!”
Sussanne seemed enthusiastic about the collection and said, “Both, TheLabelLife.com and Magnum share a commitment towards craftsmanship and luxury making fashion-forward Magnum and us, a natural fit. We are excited about this summer collection. Are you ready to Unleash Your Wild Side?”
And Bipasha feels that the collection is elegant yet edgy and perfectly mirrors the personality of today’s women.
Take a look at this sexy teaser –
