Kartik Aaryan – the actor who has been in the news for a while now for his last movie Sonu Ke Titu Ki Sweety and various endorsements – has now been signed as the brand ambassador for the brand Mufti.
The brand was launched in 1998 by Kamal Khushlani, with one driving ambition, to provide an alternative dressing solution that didn’t conform to the uniform codes of mainstream fashion. And after completing two decades they decided to rope in a Bollywood face for the first time to endorse their fashionable apparel collection. And who better than youth icon Kartik Aaryan.
The brand was out looking for a star whose style is effortlessly cool and they found the perfect pick in the SKTKS actor. Since its inception, Mufti has evolved as a denim casual wear brand and Kartik’s fun, easy-going and youthful persona goes perfectly with the brand’s image. His association with Mufti seems like an ideal fit for the brand since he is popular amongst men and women, alike. Also, he is always dressed to the nines for every occasion and he is one of Bollywood’s well-dressed man. No wonder the actor was signed for the apparel line.
Kartik Aaryan will be next seen in Dinesh Vijan’s Luka Chuppi opposite Kriti Sanon.
