Launched in January 2013, SonyLIV, the premium OTT platform of Sony Pictures Networks India (SPN) providing multi-screen engagement for users on all devices, has joined IndiaFirst Life Insurance to craft a new short film. The promotional film titled ‘Tera Mera Pyaar Amar’ is a humorous take on life after death. The main film will be 11 ½ minutes and stars Namit Das and Sandeepa Dhar in the lead roles, supported by Kabir Sadanand and Kunal Kumar.
The story is about, Amar, who has his life (as well as death) planned. Through a compelling storyline and relatable characters, the film drives home the insurance company’s core message that life can be full of certainties if we plan, in advance.
Regarding the film, Uday Sodhi, EVP and Head-Digital Business, Sony Pictures Networks (SPN) shared:
“At SonyLIV we strive to tell compelling stories that mirror society’s trends. We are very happy to partner with IndiaFirst Life Insurance and help them take their brand message to the masses. We have humbled that brands believe in us and we will continue to create content which will resonate with the new age digital consumer.”
While, Rushabh Gandhi, Director- Sales & Marketing, IndiaFirst Life Insurance, says:
“The exponential growth of digital media has changed the way our audience consumes content. Earlier the shelf life of short films was limited to telefilms and film festivals but now smartphones and apps have revolutionized our lives, giving us access to a plethora of content on-the-go. Players like SonyLIV, create path-breaking content that helps reach a wider target audience and we are delighted to be associated with this interesting short film – Tera Mera Pyar Amar. This association is close to our heart as the storyline is in-line with IndiaFirst Life brand messaging”
Let’s see how this afterlife tale works out.
