Charity auctions and cause-driven events are no news in our beloved B-Town. A number of Bollywood celebs have always found unique ways to support a good cause and charity. Be it fashion shows or marathons or sports tournaments, B-town celebs were no behind to enthusiastically participate for a cause.
It seems like a new trend is picking up for Bollywood celebs to support a cause and it’s none other than auctions. Outfits worn by Anushka Sharma and Hrithik Roshan for their films are being auctioned for charity on www.SaltScout.com.
The latest items to be auctioned on the site are Hrithik’s superhero jacket from Krrish and Anushka’s kurta from Ae Dil Hai Mushkil. While Krrish’s jacket is leading the race with a bid of Rs 70,000, Anushka’s kurta has attracted a bid of Rs 18,500 so far. Not only this, but also newly wedded Sonam Kapoor’s outfit from the film Khoobsurat, and Ranbir Kapoor’s shirt from Yeh Jawaani Hai Deewani have been put up for action.
Says Komal Hiranandani, Founder, and CEO of SaltScout,
“We started SaltScout with the mission of making socially conscious spending mainstream. This is obviously a very ambitious goal with many aspects to it, so we thought a great deal about the best way to begin and grow. Given my background as a development economist, I do believe in market solutions, so to get more people participating in purchases that have a wider societal benefit, we decided to make our first step an online charity auction platform for celebrity memorabilia to generate new revenue streams for social causes. We have a lot of exciting plans for the future as well, and with the support of our customers and business partners, we hope that we can move towards a place where more of us think a little more about the broader aspects of our spending decisions.”
According to the site, the money raised from the auction will be used for used for social causes and animal rescue services.
Now isn’t that quite cool?
