Vikram Bhatt’s latest directorial, the horror flick 1921 starring Zareen Khan and Karan Kundrra released in theatres on 12th January 2018 and received an amazing response from the audience. This was the first horror release of the year in Bollywood.
‘1921’ had registered the best numbers in terms of box-office collections of the number of movies that released the week before or the same weekend.
Even with blockbuster releases like Tiger Zinda Hai and Padmaavat, the movie continues to bag show timings at leading cinema halls till date.
1921 is still in the theatres even after the 5th week after its release and this just crushes the myth that Hindi horror movies do not work.
The movie was made on a low-cost budget and the producers have already recovered the cost of production through non-theatrical rights and digital rights.
And despite so many film releases, the movie has managed to emerge profitably and has maintained its stand at the box office.
Given the profitability plus sustenance of the film over five weeks, this is indeed commendable.
This only proves that if the movie is big and right on its horror content there is a huge audience consuming the genre in the country.
