All you music lovers who have been a part of America’s biggest search for its talent are in for a big treat! American Idol – the reality TV show that changed television viewing forever is all set to make its debut on ZEE5, India’s largest and most comprehensive digital entertainment platform for language content. Available from 2nd July, the show is available for binge-watching for all you die-hard fans.
The show that debuted in 2002, American Idol held a distinct rank of being the highest-rated series for a decade. The popular show, viewed by a worldwide audience of over 460 million across 53 countries, will be a delight for the Indian viewers to binge watch on.
Manish Aggarwal, Chief Marketing Officer, ZEE5 India said,
“American Idol is one of the highest watched music competition series. The show introduced many firsts for us a generation – a talent show that placed the power of choice in the listener’s hand. It also introduced the concept of text and mobile voting, forming a different kind of engagement with the audience. It was also the first show that placed the spotlight squarely on talented musicians in the country pushing music into the national eye. We believe the show will be a huge hit across a huge cross-section of our subscribers – starting from those for whom American Idol was part of their wonder years. Bringing the show, as part of our marquee offerings that have music videos, international shows from BBC, Hollywood. Movies etc. is an aspect that is a crucial part of the brand promise.”
ZEE5 has an exciting original content line-up which will feature some of the biggest and most entertaining faces from the world of Indian entertainment. The platform will have 90+ original shows by the end of March 2019.
