P C Jewellers has recently got on board the Shaadi Mein Zaroor Aana actress Kriti Kharbanda as its brand ambassador. She has been the chosen to endorse the popular jewellery brand pan India.
The brand’s idea was to have a brand ambassador who has a national presence and consumer trust, and bonus, Kriti enjoys a huge fan base.
Kriti appeals to the masses as well as caters to the elite class. Her brand presence resonates with the luxurious style of P C Jewellers. Since her movie Shaadi Mein Zaroor Aana had a wedding as its backdrop, it helped the makers sign her targeting the right consumers and the potential market.
Kriti Kharbanda says,
“P C Chandra is one of the most sought-after jewellery brands in the country. I feel really honoured and happy to be part of the P C Chandra team. It’s my first jewellery endorsement and because I have also studied jewellery design, it’s something very close to my heart and I feel very happy being associated with the brand.”
The talented actress who was last seen in Yamla Pagla Deewana Phir Se will also be seen soon in Sajid Nadiadwala’s Housefull 4.
